Uncover the secret to building your wealth, career, and success.

If you’ve seen the blockbuster film, The Wolf of Wall Street, then you’re probably familiar with Straight Line Persuasion and the bountiful wealth it has produced. This program was formulated and refined with one goal in mind一 to create an empowered life. With hours of field-tested and proven content, it is no surprise that this is Jordan Belfort’s best-selling course. By the end of this program, you will learn exactly how to ethically persuade anyone to take any action while mastering the art of sales, persuasion, influence, and negotiation. 

For over three decades, this comprehensive training program has been the gold standard for sales training. Incorporating Jordan’s own personal experience with relevant research, the Straight Line System has been utilized in virtually every industry imaginable, including top Fortune 500 companies. 


  • 10

    10+ HRS of video content

  • PDF

    Visuals & Exercises

  • Bonus

    Deconstructions & Role plays

Straight Line Persuasion

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Course Description


The most important precursor to your success is not your inborn talent and it's not your learned talent. It's your ability to root out and dispose of disempowering beliefs.

Straight Line Persuasion is an all-encompassing program that will guide you through every part of the sale. Embody an alignment with the Straight Line’s 5 core elements and cultivate your highest success. With this course, you will cover a wealth of information not only about the sales process, but also about how to change your inner dialogue to create a limitless future.

This course is for anyone and everyone who is serious about elevating their mindset because if you really think about it, sales is for everyone. People may sell products and services, sure, but do you ever consider that you’re also selling your attributes, talents, and abilities almost every day? Whether it be during job interviews, business meetings, or anything in between, the opportunity to sell is everywhere. 

This program contains a culmination of Jordan’s 30+ years of experience. It showcases the entirety of the Straight Line一 what it is and how it’ll help you attain your dream life. This step-by-step system will equip you with the necessary sales training and strategies in digestible modules. Reinforce your knowledge with the included workbook exercises to apply your knowledge in real world situations.

Learn at your own pace. Whether you’re currently a student or working full-time, you’ll be able to incorporate Straight Line Persuasion into your life. Learn, pause, and rewind at your own leisure to create a study method that works for you! Additionally, you’ll be reinforcing your learning through multiple workbook exercises that will help you truly master the topics.

Course Breakdown

  • 1
    Module 1
    The 3 Tenets of Straight Line Persuasion

    In this module you will learn how to :

        Develop instant rapport with your prospect on both a conscious and unconscious level.

        Gather intelligence about your customer’s needs & beliefs

        Take control of the sale and keep it moving down the Straight Line 

  • 2
    Module 2
    The Art of Prospecting: 5 Keys to Sales Mastery

        You will learn the 5 critical elements that need to align in order to close a sale. In addition, you will learn the psychology behind a prospect’s buying decisions, and how to tap into the science of the human mind so that you have the highest probability of closing any given sale.

  • 3
    Module 3
    Mastering Tonality: How to Capture Attention in 4 Seconds Flat

        In this module, you’ll get in-depth training on how to use body language and the tone of your voice to master unconscious communication. You’ll also learn and master the 10 core influencing tonalities.

  • 4
    Module 4
    Being a Visionary: The True Secret to Success

        This module will offer you a step-by-step strategy for harnessing the awesome power of Vision Focus. By combining the two crucial competencies of vision and focus into one core competency, this module will allow you to create a compelling target to aim for, and ensure that you don’t become distracted by the obstacles and distractions that are sure to pop-up along the way.

  • 5
    Module 5
    The Inner Game of Sales

        In this module, you will learn about the power of beliefs and how they impact our decision-making, for both good and bad. You will be guided through an extremely powerful process that will give you the tools to overcome your limiting beliefs and replace them with empowering ones that give you the confidence and certainty to become a masterful closer.

  • 6
    Module 6
    The Master Formula for Controlling the Sale

        In this module, you will master the art of looping, the so-called “secret sauce” of the Straight Line System. This is where you’ll learn to answer any objection a prospect makes in a way that builds their sense of certainty in your product, your company, and you, the individual salesperson.

  • 7
    Module 7
    The Art of Qualifying

        In this module, you will learn the Art of Sifting. This is the process of sorting through a large pool of prospective buyers so that you can rapidly identify the strong leads throw-out the weak ones. In addition, you will learn how to ask prospects questions in a way that allows you to gather massive intelligence, while simultaneously building rapport on both a conscious and unconscious level.

  • 8
    Module 8
    The Presentation: The Power of the Three 10’s

    Learn how to build a presentation that compels a client to think that you, your company, and your product are a 10-out-of-10. Fail to accomplish this and you will not get the order.

  • 9
    Module 9
    The Power of Language: Cutting through to the Close

        The sales process is built on the foundation of language. Learn how to use purposeful language to build rapport, enrich personal relationships, and wield massive influence.

  • 10
    Module 10
    Becoming a Person of Influence: Creating Customers for Life

        In this module, you will learn a series of proven strategies that allow you to reduce customer attrition and turn first-time buyers into customers for life. In addition, you will learn an extremely powerful, 7 step process for developing a never-ending stream of customer referrals.


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    Following your purchase of Straight Line Persuasion, you will receive an email with all the necessary information you need to access your course and online community.

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    Once you’ve purchased Straight Line Persuasion, you will get lifetime access to the program.

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