The Basics of Transferring Certainty | Free Sales Training Program | Sales School with Jordan Belfort

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Sales is about transferring certainty. You must install absolute confidence in your product, your company, and yourself as a salesperson in every prospect if you want to have a chance of closing at a high level.

In this episode of Sales School, JB dives into the basics of transferring certainty. Steps include:

  • Where does certainty comes from, and what is the difference between the two different types?
  • How to increase your level of certainty
  • How to raise your prospect's level of certainty about yourself, your product, and your company;
  • How to seamlessly transfer certainty from yourself to your prospect without breaking the laws of persuasion