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In sales, the first 4 seconds of an encounter are all the time you get. Use those 4 seconds right, and your prospect will perceive you as an enthusiastic expert in your field, who’s a real force to be reckoned with. Do it wrong and you’re going to be dead in the water every time.
Part of these crucial first seconds is making sure that the way you look and act physically sends the right message. This is what JB calls, “Wrapping the Package” – and it’s really all about conveying authority and certainty in your physical presence. Watch this episode of Sales School to understand this crucial aspect of sales & persuasion.